Annie Goodman & Ryan Hynes are copywriters and content strategists you may find:

1. On a hike

2. In an existential dilemma

3. In Burbank (once, but not again after what happened)

 
 

Years ago, Annie Goodman introduced Ryan Hynes to Shape House, a sweat lodge popularized by Selena Gomez and Annie Goodman. Transfixed by the opportunity to restore, the pair began to visit weekly, talking too loudly in the Instagram recovery room and requesting “double” orange slices, which are free.

Around the same time, Ryan Hynes introduced Annie Goodman to Jones, Hollywood — a new take on old Italian where they met Austen, an aspiring actor-waiter whose eyes were so smoldering they melted the cheese atop the pizza.

What drew Ryan most to Jones, Hollywood was Annie’s tendency to call it “The Jones” and her assumption that the spot was at all new or trendy. An LA native, Annie inherited a cultural blind spot to survive, ignoring all that occurred between Sunset and Santa Monica, resulting in an indelible yet endearing naivety to the city’s most basic of institutions like The Magic Castle, LACMA, and Mendocino Farms.

Ryan, alternatively, has inquired about vacancies at The Terraces at The Grove three times, and once told his intern that Pink Taco was “a cute little spot.” Annie still giggles every time she hears the words, “pink taco,” because… well, obviously.

Annie and Ryan have successfully penetrated Equinox, Hollywood one to two times. Denise, a wide-eyed and bushy-blazered Sales Rep, (and potentially just a fitness patron herself desperately seeking free membership), has been insistent that they have to sign up NOW, which has, unfortunately, caused a break in their actualizing journeys. But man, do they know how to wear the clothes and nod their heads. Most recently, Ryan and Annie were turned away at the Autumnal Equinox “party.” They were spotted by Denise, who was unrecognizable after deciding to dance along razor sharp edges to shape-shift into a face framed by BANGS.

In short, Annie and Ryan are active, brazen consumers, subverting each and every business they walk into, and leaving a few more fluid vibrations than the entity had before.

In a culture so hyper-focused on identity, experience, and narrative, Annie and Ryan give businesses heartbeats and provide them a new way to connect with their consumers’ worlds.

Annie and Ryan leverage their lithe figures and grandiose heights to engage in light-touch interactions with all spiritual (and heavenly) bodies in retail settings. They’ve discovered that laughs can be found in all diaphragms, especially when they’re behind a service counter. They will not, however, engage in conversations about traffic — well, Ryan, specifically — parking, weather, being “tired,” or anything else that does not constitute a critical eye!

Recently, they checked their daily horoscopes with Susan Miller. Although Susan often waffles between prompting Ryan, Pisces, to fulfill his dreams and warning Annie, Virgo, about getting into fights with the children and partner she doesn’t have, the underlying messaging is that it’s time to write the words, and fly off the deep end and into shallow waters.

 

Writing wrongs since 2014.

 

  • Annie’s endless curiosity has landed her in almost every position and type of company imaginable (third stint at California Pizza Kitchen, Studio City included). She dabbled in advertising, innovation design consulting, and package design before joining BuzzFeed as a Creative Strategist — working alongside the sales team to pitch content strategies to top Fortune 500 brands across all industry verticals. She also led BuzzFeed’s client education program called BuzzFeed University. Some even called her a “Deck Daddy.”

    Annie went on to freelance at Mashable, TED, Liquid Advertising, and most recently, has found herself as a full- time contract Writer on Netflix’s Creative Studio team, creating copy for Netflix Originals’ trailers, international product testing, brand campaigns, and content for Netflix social channels to promote titles on the service. She’s had to watch every special for “work,” which has kind of led to depression, but we’ll get that later.

    She considers herself an unlicensed naturopath (with hyperlinked PDFs to prove it). She still doesn’t understand why it’s hard for some people to write a good email. Recently, she downloaded DuoLingo to replace Instagram on her phone. She is still not fluent in Hebrew, but she has been watching Made in Mexico and has become fluent in stylized reality TV, güey.

  • Since Obama times, Ryan has driven attention to a variety of tech, publishing, and lifestyle brands. (In 2013, he also drove a van of coworkers to Queens for a film shoot where the van was broken into and everyone’s wallets were stolen, but don’t worry, he still managed to “get the shot” and everyone got paid back by way of a credit card loophole).

    Ryan began in TV, working as Jimmy Fallon’s NBC Page. He once rode an elevator with Anne Hathaway, who hummed “I Dreamed a Dream” to fill the silence.

    Ryan briefly worked in “breaking news” at AOL (America Online) before joining the BuzzFeed Creative team. At BuzzFeed, he wrote articles and made videos for clients like P&G and Carnival Cruise Lines, working directly with brand teams to develop savvy (i.e. not sad) social strategies.

    Ryan was once named “Most Fun” aboard a Carnival Cruise.

    More recently, Ryan has written for two of the world's most followed brands on social — @Netflix and @YouTube. He’s contributed food writing to Chowhound, directed content at StartEngine, and led social media comms for Color. In his free time, Ryan most enjoys eating waffles with his boyfriend and running (away from his problems).